Sonic Branding
The EDITION New York
The New York Edition Hotel, is a New York icon. The music that is played within the lobby needs to reflect the breadth of what gives the hotel its identity; its aesthetic, the people that visit from far and those who use its nightlife and dining facilities locally. It needs to be as diverse and impactful as the DNA of New York itself. Our Les Filles creatives managed to accomplish just that with a variety of carefully crafted playlists to set the right mood for anyone stepping into the Edition’s lobby.
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