Sonic Branding
By Malene Birger
Our Les Filles creatives were engaged to curate the music direction and sonic concept for Marlene Birger’s newly opened Copenhagen flagship store. A variety of playlists of hand picked tracks were made to create the right atmosphere for all various times of business hours. Weekday morning playlists focused on calm but joyful genres of music such as ambient and lounge – while the afternoon and weekend playlist were more eclectic, inspiring and energetic, featuring mostly acid jazz, funk and disco tracks.
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