Altuzarra SS22 NYFW

The famous skincare brand, Biologique Recherche, engaged our Les Filles creatives to create music content for their skincare routines. Les Filles worked closely together with the Biologique Recherche team to create 7 micro playlist, one hour each, which Biologique shared daily for the span of a week on their social media channels. At the end of the week they released and shared a master playlist, combining all previously released playlists.

The breakdown was as follows:

BR – Step 1

Light & fresh, starting the routine in a happy and delicate vibe with a French touch.

BR – Step 2

Tonic & Electronic but non aggressive. Follow the beat.

BR – Step 3

Mask time! Meaning time to relax, breathe, lay down and meditate. Music direction? Sound bath style. The last track will wake you up but… en douceur. 

BR – Step 4

It’s time to wake up and wash your face! Breathe by Telepopmusic is the perfect track to lead you into this step. Collage Marin with / or Placenta. Still relaxing but more dynamic. 

BR – Step 5

We are almost at the end of the routine but not yet. Here you will find a balance between the calmness of what self care means but also the feeling of “getting ready”. 

BR – Step 6

Alright. Almost done! Here we want to give the “go”. It gets more fun, more punchy. A little French touch starting with C’est la ouate by Caroline Loeb.

BR – Step 7

As we are at the final step, you will discover an up-beat and curated selection! Time to dance in front of your mirror while applying the Fluide VIP.

Our Les Filles Sonic Branding team was commissioned to curate a playlist for the “Atmospheric Skating Show” at the Rockefeller Center in celebration of the 100 year anniversary of Chanel N5. The hour-long playlist builds from an ethereal feel all the way to a classic top-40 funk.

Our Les Filles creatives were engaged to curate the music direction and sonic concept for Marlene Birger’s newly opened Copenhagen flagship store. A variety of playlists of hand picked tracks were made to create the right atmosphere for all various times of business hours. Weekday morning playlists focused on calm but joyful genres of music such as ambient and lounge – while the afternoon and weekend playlist were more eclectic, inspiring and energetic, featuring mostly acid jazz, funk and disco tracks. 

Inspired by the seasonal advent calendar, our Les Filles creatives curated a variety of playlists for Chanel’s makeup line “We Love Coco”. The playlists were shared through a newsletter and on We Love Coco instagram page.